IN BRIEF: Have you
seen that gorgeous model-looking woman that’s got Usher
sprung in the video for ”Love In This Club?” Turns
out, she’s a recording artist in her own right. Keri Hilson
is about to be huge. And she's one of those rare people who deserve
to be. The Atlanta native's determined spirit first materialized
all before she'd turn a teenager. While performing in school plays
and winning talent shows all around Atlanta, she taught herself
how to write songs at twelve. Impressed with Keri's vocal ability,
her piano-turned-voice teacher ushered her into a studio session
where she learned the nuances of recording music. "That was
when I really knew that I could take music seriously," she
says. “But at the time, I didn’t know if there was
such a job as production or songwriting.”
“I come across a lot of people
who are opportunists and they’re like, ‘If it happens,
it happens.’ I’m not one of those. I’m a go
getter.” True to her words, by 18 she was arranging songs,
cutting vocals and engineering sessions. While on her journey
to making a name for herself as one of the strongest songwriters
out there Keri eventually ran into producer Polow da Don working
in recording studios all over their hometown Atlanta. One afternoon,
he asked her the pivotal question—"'What producer
do you think would get you where you want to be as an artist?
Who would musically inspire you the most?' I said, 'Timbaland-
hands down!'" Little did she know, Polow had already been
talking to the Virginia Beach producer about her potential.
Polow called her one morning with the news that Tim wanted to
meet her. Keri was elated. "I wasn't freaking out,"
she recalls of that morning, "I was prepared. While I had
taken all this time to hone my craft as a songwriter, I always
believed that I would eventually get to be an artist. Everything
I experienced, everything I felt growing up, all the work…I
was just like, 'Ok. Wow. This must be it. It must be happening.'"
The album is about relationships,
it's emotive, human, gorgeously and deliberately imperfect.
"No human is exempt from the realities of life—heartbreak,
love, failure, success—I want my album to convey a sense
of reality. That's the standpoint that lent itself to the title.
There will always be something you’d change if only you
lived ‘In A Perfect World…’ and I’m
no different.”
The highly anticipated debut features
her indomitable songwriting skills, the genre-obliterating production
of Polow da Don and Timbaland, and Keri Hilson's undeniably
incredible voice. "I deliver my songs with emotion,"
she enthuses, "I don't like a lot of effects. It takes
away from the emotion."
“In A Perfect World…”
represents a world where music is music and you can’t
put it in a box. It’s a catalyst for Keri to defy categorization,
“I want to be a point of reference” states Hilson.
“Hip-hop has become pop; pop is hip-hop. Music is definitely
changing. I want to be the crux of that. I want to be a reason,
not a result.”
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