Single & video: BIRDWALK
SOPHOMORE CD iSouljaBoyTellem dropping 12.16
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IN BRIEF: “In high school, I had this black composition notebook where I used to write down a list of goals: weekly goals, monthly ones, yearly ones, and one for my whole life. In there I had: get a record deal; have a number one song; have a platinum album; get a shoe line and clothing line; invent a dance everyone would do; get my mom out the hood; even little things like get a real watch or do all my homework. One day, I left the notebook in class and this dude found it. He read it out loud in front of everybody when I wasn’t there, trying to embarrass me. Mark my words, a year later, everything in that book had come true. I got the last laugh.”

Soulja Boy Tell’em is many things to many people. Apparently, prophetic is one of them. What began as juddering camcorder footage in his basement mutated into worldwide phenomenon. You’ve memorized the infectious hooks. The dance has been inexorably burned into your muscle memory. And the numbers confirm what you already know: 400 million views on YouTube; over five million downloads of the pandemic single “Crank That (Soulja Boy)”; seven weeks atop Billboard’s Hot 100 singles’ chart; more than five million ringtones sold; platinum status and beyond for debut album Souljaboytellem.com.

“My whole creative process is different now,” he says. “My beats tend to dictate the way I’m gonna sound. If it’s a Soulja Boy Tell’em beat, it’ll more likely end up as a single, maybe something with a dance to it. But I spit fire on other producers’ beats because it allows me more freedom to go different places lyrically. That variety is the difference between this album and the first album. On the first album, I produced every beat so every song had that commercial, kiddie feel because I was 16. But bringing different producers to the table, I get motivated to rip other people’s joints.” Owing everything, he says, to his fans, he rewards them by posting song after song onto YouTube for free consumption. Most notable among these releases is “Bird Walk,” his scalding new single. Featuring an accompanying dance, the instructional video to which has likewise been posted to the tune of 500,000 views, “Bird Walk” follows quite literally in the footsteps of “Crank That.” Fittingly, Soulja Boy Tell’em now offers the proper cladding for the Bird Walk: his own line of sneakers, courtesy of apparel manufacturer Yums.

“As big as rap is, and as big as “Crank That” was, I’m still not as famous as I want to be,” he warns. “I can sit in first class on a plane and a dude next to me in a business suit will wonder who I am. I wanna be Barack Obama big. And not just for a dance I made; I want everybody to know me. So when I’m dead and gone, people can watch my whole life on the internet. I’m thinking about movies, companies, having a building that big [points to a neighboring NYC skyscraper] with Souljaboytellem Inc. on it. That’s why I’m talking about going back to college; I’m smart but I need more knowledge to get there. It’s not impossible.

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